Find Trusted Sporting Goods Suppliers
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Choosing a Sporting Goods Supplier
To succeed as a sporting goods retail store, you need to stock high-quality products and beat out the competition. And that means teaming up with a verified sporting goods supplier with the best team gear, gym equipment, and accessories.
Take your brick-and-mortar or ecommerce store to the next level by connecting with vetted distributors on Wholesale Central, a B2B platform with only the most reliable wholesalers for sports products.
Popular product categories in sports wholesale
Whether you run an established retail outlet with excellent athletic equipment options or are launching a family-owned store from scratch, you’ll find all you need on Wholesale Central. Discover opportunities to expand your catalog with the following related sports categories. Here’s what any sporting goods industry retailer should stock.
Team sports gear
Team uniforms
Soccer balls
Cones
Basketball systems, hoops, backboards, balls
Baseballs, bases, and pitching mounds
Softballs
Lacrosse sticks and balls
Tennis, pickleball, and badminton rackets
Batting cage gear
Volleyballs
Fitness equipment
Resistance bands
Dumbbells and hand weights
Yoga mats and stretching bands
Yoga pants and athleisure wear
Training equipment, like suspension sets or training bands
Rollerblades
Outdoor gear
Camping gear like tents and sleeping bags
Fast-dry towels
Backpacks and wet bags
Water bottles
Licensed fan merchandise
Team hats and jerseys (MLB, NCAA, NFHS, NFL, etc.)
Sideline spirit items like pennants
Branded team accessories like branded mugs, cozies, and throws
Seasonal sports items
Snow gear (skis, snowboards, sleds, snowshoes, helmets, gloves, and goggles)
Swimwear, swim goggles, and swim caps
Ice gear (ice skates, hockey sticks, pads, and pucks)
Types of sports equipment suppliers
The sports industry has several types of suppliers, but only one is the right fit for your business.
Manufacturers: Manufacturers fabricate items, meaning that when you order from them, you’re going straight to the source and getting a great price on goods. Manufacturers may also have unique customization capabilities that can help your brand stand out. The only pitfall is that manufacturers only offer items in their niche, so you may need to order from several to get everything you need.
Distributors: Distributors are middlemen with wide product catalogs. While their pricing can. be a bit higher than manufacturers’, these suppliers are one-stop shops for everything you need to stock your store.
Dropshippers: Dropshippers prevent you from needing to store stock because they send items directly to consumers when they order from you. The only downside is that you won’t see the goods or packaging before they go to the customer.
Benefits of partnering with reliable sports distributors
When you work with trusted sporting goods distributors, you ensure:
Authenticity of goods
High product quality
Timely deliveries
Reliable customer support
The bottom line? Your reputation will improve among consumers, and you’ll earn more from every sale. You’ll also prevent headaches, like ending up with low-quality stock you can’t sell.
How to choose the right sports equipment supplier
Your company stands to grow by teaming up with a reliable sports equipment supplier. But how to find one? Here’s what to assess in every potential partnership.
Quality
Read reviews on the quality of the goods and, if the sports supplier offers the option, ask for a sample. This way, you can view the quality firsthand before shipping it to a consumer. Wholesale Central only partners with suppliers offering top quality, thanks to our comprehensive vetting process.
Pricing
Before you end up with a purchase order that’s way out of range, talk candidly with the supplier about pricing. Be sure to understand their model. Many sports equipment wholesalers use tiered pricing models that offer lower per-item prices on higher quantities. Ask, too, about sales or other benefits you could take advantage of to save. And be sure to find out whether the supplier has minimum order quantities, as these can be a barrier for small retailers who don’t want to hold much stock.
Shipping
Distributors and manufacturers ship products straight to you, while dropshippers ship directly to the end client. Research how wholesale sport equipment suppliers manage shipments, as each model has its pros and cons.
Finally, check out where the supplier ships from. International partners may have long shipping times that could hold up your workflows, while local options arrive quickly (but can sometimes be more expensive).
FAQs
Are sporting goods good for resale?
Yes. Popular gear like yoga mats, resistance bands, or team sports items are fast movers — especially during seasonal spikes or back-to-school periods.
Do suppliers offer brand-name gear?
Some do. Look for closeout suppliers with access to overstocks or discontinued items from brands like Adidas, Under Armour, or Wilson.
Can I buy items in assorted lots?
Yes. Many suppliers offer mixed cases or pallets, especially for fitness gear and seasonal sports equipment.
Are these products suitable for bin stores?
Absolutely. Lightweight, recognizable, and useful products like hand grips or soccer cones perform well in bin and discount stores.
Are any of these items platform-restricted?
Some fitness gear is allowed on Amazon and eBay, but brand-name resale or certain fan merchandise may come with restrictions. Always verify platform policies.
Are suppliers on Wholesale Central verified?
Some, but not all, suppliers have minimum order quantities, and this is an important question to ask when reviewing pricing.
Do suppliers require a minimum order quantity?
Suppliers all have different shipping policies, and some do ship internationally. Others are located abroad and ship from international locations to the U.S. It’s important to ask these questions when you connect with suppliers on Wholesale Central.
Do suppliers ship across the U.S. or internationally?
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Wholesale Central provides premium sourcing tools that help wholesale buyers find wholesale suppliers and products. This site is strictly B2B. Wholesale only. No consumers. Recommended by FORBES as a top-pick for wholesale buying and selling.
Wholesale Central provides premium sourcing tools that help wholesale buyers find wholesale suppliers and products. This site is strictly B2B. Wholesale only. No consumers.
Recommended by FORBES as a top-pick for wholesale buying and selling.
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